From Lignin to Low-Carbon Operations: Diverging Approaches in Pulp & Paper
August 25, 2025
Kraftlignin.com
Global pulp and paper producers are taking diverging paths in sustainability. European companies are leading the way, achieving measurable emissions reductions and bringing low-carbon products to market. Their strategies integrate green initiatives into core operations, demonstrating that environmental performance can be a central component of business growth.
North American producers are advancing more gradually, balancing operational priorities with environmental goals. While progress is evident, the pace is incremental compared to Europe, reflecting a measured approach to integrating sustainability across the value chain.
In Asia and Latin America, producers remain critical to global supply chains, but the seriousness of green initiatives can be questioned. Challenges around land use, deforestation, and transparency indicate that environmental commitments are uneven, and sustainability is still being balanced against growth and operational pressures.
Overall, Europe sets the benchmark, while other regions continue to navigate the trade-offs between business priorities and meaningful environmental action.
Dale Mitchell
